Interactive strategy ‘Define’ workshops enable insights gained at the ‘Discover’ stage to be turned into a clear strategy for interacting with people. The workshops have been developed and refined over years of digital and interactive strategy experience with brands and organisations, and will:
- Envision leadership and key stakeholders about digital media possibilities and envisioned outcomes;
- Provide a framework enabling participants to define strategic objectives for interaction with stakeholders;
- Identify the right tools and approaches, and consider the likely effectiveness of each;
- Establish an agreed approach to strategy implementation and measurement of results so that decisions can be made as new opportunities emerge in the future;
- Define a vision for achieving desired outcomes online.
Define workshops may be run as a single campaign workshop or a number of workshops with stakeholder groups. We will document the output of each workshop, review documentation with you and produce an approved digital strategy definition document including comprehensive details of the strategy, anticipated outcomes, and indicators to be measured.
For many clients, a Define workshop is the best way to start interacting more effectively with clients, prospects and stakeholders. To find out if it’s the right approach for you, contact us for a no-obligation initial consultation.
