Our methodology is built on a principle that strategy development should be based on real, measured data and that a strategy’s outcomes should be continually measured to bring ongoing improvements.
The 7D methodology may be applied at any stage and will bring continual improvements within the first process cycle. The methodology is illustrated below.
Discover insights
Determine response
Define your strategy
Direct stakeholders
Design the experience
Develop the solution
Deploy components
Creation Interactive’s ‘7D’ methodology for engagement strategy is a framework for continually improving the strength of engagement with stakeholders.