Masterclass: Social Media for Pharmaceuticals

We’re delighted to have been asked to lead the SMi Social Media for Pharmaceuticals MasterClass in London, April 14th 2010.

Registration is now open: Find out more or book your place now.

Paul Grant, our Head of Strategy implementation will join Daniel Ghinn, Director of Digital Engagement to lead the MasterClass in which delegates will learn about current opportunities and challenges faced by pharmaceutical companies in engaging stakeholders, consumers and patients through social media.

Participants will discover how to use social media to interact with individuals and communities online, and how to assess the effectiveness of online engagement in achieving planned outcomes. The MasterClass will include current case studies from pharmaceutical companies worldwide, exploring what is working well and not so well.

Join us in the MasterClass and you will find out how to take small steps with measurable outcomes to develop a low-risk social media strategy that achieves successful results, and how to navigate the social media landscape amidst complex regulatory compliance issues.

The class will be ideal for people in pharmaceutical companies with responsibility for engaging customers and stakeholders including consumers, patients, healthcare professionals, and patient organisations.

Existing experience of using social media for pharmaceutical engagement is not necessary; while attendees with some existing experience in this area will be able to bring their skills right up to date.

The MasterClass is CPD accredited, offering you measurable value as part of your continued professional development.

To find out more or book your place, download a MasterClass brochure: Social Media for Pharmaceuticals or visit the MasterClass website.