Pfizer wins Communiqué Campaign of the Year 09
Daniel Ghinn, Creation Interactive’s Director of Digital Engagement, Healthcare, said that the awards recognise the campaign’s results in influencing user behaviour.
Social media in healthcare: Focus on Facebook
Healthcare companies around the world are exploiting the community-building nature of social media websites to engage like-minded Internet users – and some are achieving significant results. What can healthcare companies and providers learn from the successful pioneers in this area? Here we take a look at the way three pharmaceutical companies are making the most [...]
Digital strategy combats counterfeit medicines
When Pfizer wanted to educate Internet users about the dangers of buying prescription medicines from unregulated sources such as illicit websites, they asked seasoned pharmaceutical industry experts Creation Interactive to research Internet user behaviour.
Newspapers battle it out online
The new media business models being sought by newspapers will have little to do with counting users, and far more to do with interaction.
Newspapers: on the verge of extinction?
Are newspapers the dinosaurs of media, or are they in fact in a unique place of opportunity as the established media heavyweights?
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