Regulation is Pharma’s Biggest Challenge, Says Research
Information about regulation is at the top of pharma marketers’ wish list when it comes to digital marketing, according to research conducted by the organisers of DigiPharm Europe 2010 amongst delegates of last year’s conference.
Planning Europe’s largest pharma marketing conference
Creation Healthcare is working with the organisers of DigiPharm Europe 2010 conference, which takes place 28 [...]
Language barriers create a new digital health divide
For over a decade, not-for-profit organisations and governments have worked to close the so-called ‘digital divide’, a term for the gap in access to information and education between those with access computers and the Internet, and those without. This has largely been a gap between the rich and the poor, with the rich able to [...]
Transitioning from local to global engagement
‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square….
The next great red herring after social media
Pharmaceutical companies are looking to us as engagement strategists, to think about how we can help them connect the right people with the brand in a meaningful way, for the long-term, via whichever emerging channels people choose to use in the coming years.
Defining healthcare engagement
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
Meet us at Health 2.0 Europe, Paris
We’re looking forward to Health 2.0 Europe conference in Paris in April, where we will be taking part in a presentation of successful digital engagement by Pfizer.
The conference is set to be an exciting event showcasing innovation in healthcare taking place in Europe. As Denise Silber, president of Basil Strategies, Health 2.0’s partner for Europe, [...]
Best Integrated Engagement Strategy Award
One of the things we like about the ‘Get Real. Get a Prescription’ campaign is the way health stakeholders concerned about patient safety in the UK, worked in partnership to educate consumers about the risk of buying medicines online through unregistered pharmacies.
Best Engagement Through Video Award
The J&J Health Channel is used for proactive engagement – it follows others, and makes regular updates and comments. Now, it’s easy to use video for broadcasting messages – we see this all the time amongst healthcare and pharmaceutical organizations. But this channel is also open to comments, and some videos do have a lot of comments!
A sneak preview of insights in Healthcare Engagement Strategy 2010
We’ve designed the Healthcare Engagement Strategy Awards 2010 to leave a lasting legacy of knowledge for the healthcare engagement community. Our vision is that by identifying and celebrating the world’s very best healthcare engagement – those strategies, organizations and people who are really making a difference through healthcare engagement – others will learn from their [...]
Lessons from the best healthcare engagement strategies in the world
On the day that we announce the winners of the Healthcare Engagement Strategy Awards 2010, we will be launching an international seminar program where you can learn from the very best healthcare engagement in the world.
The seminar program kicks off in San Francisco on 26 January 2010, followed by New York on 12 February. European [...]
You could win an iPod touch by using Twitter to nominate for HES Awards
It’s new, it’s very shiny, and it could be yours when you nominate for the Healthcare Engagement Strategy Awards.
In January 2010, we’ll be announcing the best healthcare engagement activities from 2009, in the Healthcare Engagement Strategy Awards. We want to know who, or what, has made the biggest difference in healthcare by engaging people.
If you’re [...]
HES Awards: Your questions answered
As nominations for the best in healthcare engagement come in thick and fast, we’re being asked various questions about the Healthcare Engagement Strategy Awards.
Who’s eligible?
The completely open nature of the Awards means that they’re literally open to anybody or anything that is engaging with others, to achieve health outcomes. That might sound a little vague, [...]
Momentum is building for the HES Awards
When we announced the Healthcare Engagement Strategy Awards a few weeks ago, we hoped that we would start a conversation about where the really effective engagement is happening in healthcare.
We’ve been discussing effective engagement in healthcare all year through our Healthcare Engagement Strategy e-journal, but now we wanted to hear more about your ideas. Where [...]
HES Awards: The International Judging Panel
The Healthcare Engagement Strategy Awards judging panel is made up of selected members of Creation Interactive’s international team from around the world, with specialist experience in healthcare and digital engagement.
Alan Bowden, Australia
Alan Bowden studied in Cardiff and London, UK, and has since had an extensive international career in healthcare marketing and communications. His international work [...]
How to nominate for the HES Awards
I’ve already described how the unique nature of the Healthcare Engagement Strategy Awards means there are no predefined categories, no entry fee, and no long-winded nominations. In fact, we’re primarily encouraging nominations by Tweet.
At its simplest, tweet @EngagementStrat and mention #hesawards
So, how should you make an effective nomination? As with many aspects of the Awards, [...]
Global lessons from FDA Social Media hearing
Last week, 12-13 November 2009, saw the FDA’s ‘Public Hearing on Promotion of FDA-Regulated Medical Products using the Internet and Social Media Tools’. This was the long-awaited opportunity that pharmaceutical marketers worldwide had been waiting for, to engage in dialogue with the FDA about how the Internet has changed medical marketing.
The FDA public hearing in [...]
vi.vu health network in Spain
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On the one hand, physicians’ adoption of social media interaction with patients through the Internet is restricted due to legal and regulatory issues. On the other hand, patients seek trustable health information on the Internet and want to share their experiences and exchange information with peers. In a low engagement, low trust [...]
Masterclass: Social Media for Pharmaceuticals
We’re delighted to have been asked to lead the SMi Social Media for Pharmaceuticals MasterClass in London, April 14th 2010.
Registration is now open: Find out more or book your place now.
Paul Grant, our Head of Strategy implementation will join Daniel Ghinn, Director of Digital Engagement to lead the MasterClass in which delegates will learn about [...]
Social media as a healthcare research tool
Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour.
If you’re operating in a regulated healthcare environment, your social media participation might start as an information collation or broadcast tool rather than for [...]
Ansvarsblogg.se: conversation with Bengt Mattson
In the international world of healthcare communications, Europe, with its many different languages and regulatory frameworks, has become a melting pot for innovation that places it in a unique position in healthcare digital engagement worldwide.
Amongst this landscape of innovation are some exciting examples of digital engagement focused on regional or national stakeholders.
Take for example ansvarsblogg.se, [...]
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Pharmaceuticals