Can pharma enhance patient care through social media?
“This house believes patient care will be enhanced through pharma’s involvement in social media“. So read the title of the debate I was invited to take part in at the PIPA Annual Conference 2010 on 5th July. I was especially excited to take part in this debate, not only because of the opportunity to participate [...]
Eisai Co’s consumer-centric pharmaceutical website
In Japan’s highly conservative healthcare communications environment, some pharmaceutical companies are becoming world leaders in developing patient-focused corporate websites.
Japan: A pharmaceutical viewpoint
At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the pharmaceutical company speakers and asked them about the unique aspects of pharmaceutical marketing in the Japanese healthcare environment.
Comparing the use of social media by Pharmaceuticals
Social media success and failure are closely linked to the level of engagement that you have with people. The engagement aspect is what shifts it from another form of broadcast media to a channel that can build trust, add value and make a difference to the people you serve.
Consumer health trends
In these slides, Paul Grant outlines how the Internet is changing healthcare by empowering the consumer and the e-patient. Paul looks at data and examples from the USA and Europe, and considers the impact of ratings websites, online health records, and the way in which doctors are responding to the e-patient.
EU healthcare communicators weigh-in on engagement
In this video, we capture experiences from some of the participants. Hear experts from Benenden Healthcare Society, Boehringer Ingelheim, Doctors.net.uk, Napp Pharmaceuticals, NHS Barking & Dagenham, Pfizer, and Systagenix and discover what healthcare engagement means to them.
Engaging doctors online
As increasing numbers of healthcare companies and government organizations turn to dedicated social networks to engage healthcare professionals, business models for interacting with doctors are changing. But can these networks really improve outcomes for healthcare companies, and what is the future for the pharma rep?
Health 2.0: Europe will be different
Earlier this month, hundreds of business leaders and communicators in healthcare met in Paris for the first Health 2.0 Europe conference. Some may have been asking themselves whether Europe really needed yet another conference about digital engagement in healthcare, but it soon became clear that Health 2.0 was unlike any other healthcare engagement conference in Europe to date.
Social Media Policy for healthcare companies
An effective social media policy… will state what you will and won’t be engaging about and how you will be doing it.
The elusive ROI in online healthcare initiatives
Perhaps you noticed some of the confusion about return on investment (ROI) for social media and online initiatives in the past year. Certainly there has been a lot of conversation online and offline about what this actually is.
What does healthcare engagement mean to you? (Berlin Edition)
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
A 7-step digital health self-diagnosis: How do you score?
How healthy is your digital engagement strategy? World-class ‘olympian’, or ‘gasping for breath’? We’ve put together a quick and fun tool for you to self-diagnose the health of your digital engagement. Just answer the seven questions below and see how your score adds up. We recommend that you take this simple self-diagnosis check whether your [...]
Serious Games? Bayer’s DIDGET diabetes meter appeals to adult patients too
When it comes to supporting patient care in a relevant and engaging way through digital technologies, there is a huge amount of potential yet to be exploited. Last year we wrote about ‘serious games’ for health, and Creation Healthcare’s Susi O’Neill outlined how technology can be used to make healthcare fun. Serious games can provide [...]
How pharmaceutical companies engage patients with PatientsLikeMe
When we announced the Healthcare Engagement Strategy Award winners in January, we awarded PatientsLikeMe the ‘Changing Healthcare Award‘ for having the engagement strategy we felt was most likely to change healthcare. Speaking with PatientsLikeMe co-founder Ben Heywood, it was clear that there was much more to come from the team behind what must be the [...]
Regulation is Pharma’s Biggest Challenge, Says Research
Information about regulation is at the top of pharma marketers’ wish list when it comes to digital marketing, according to research conducted by the organisers of DigiPharm Europe 2010 amongst delegates of last year’s conference. Planning Europe’s largest pharma marketing conference Creation Healthcare is working with the organisers of DigiPharm Europe 2010 conference, which takes [...]
Language barriers create a new digital health divide
For over a decade, not-for-profit organisations and governments have worked to close the so-called ‘digital divide’, a term for the gap in access to information and education between those with access computers and the Internet, and those without. This has largely been a gap between the rich and the poor, with the rich able to [...]
Transitioning from local to global engagement
‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square….
The next great red herring after social media
Pharmaceutical companies are looking to us as engagement strategists, to think about how we can help them connect the right people with the brand in a meaningful way, for the long-term, via whichever emerging channels people choose to use in the coming years.
Defining healthcare engagement
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
Meet us at Health 2.0 Europe, Paris
We’re looking forward to Health 2.0 Europe conference in Paris in April, where we will be taking part in a presentation of successful digital engagement by Pfizer. The conference is set to be an exciting event showcasing innovation in healthcare taking place in Europe. As Denise Silber, president of Basil Strategies, Health 2.0′s partner for [...]
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Pharmaceuticals