Consumer health trends
In these slides, Paul Grant outlines how the Internet is changing healthcare by empowering the consumer and the e-patient. Paul looks at data and examples from the USA and Europe, and considers the impact of ratings websites, online health records, and the way in which doctors are responding to the e-patient.
The elusive ROI in online healthcare initiatives
Perhaps you noticed some of the confusion about return on investment (ROI) for social media and online initiatives in the past year. Certainly there has been a lot of conversation online and offline about what this actually is.
Serious Games? Bayer’s DIDGET diabetes meter appeals to adult patients too
When it comes to supporting patient care in a relevant and engaging way through digital technologies, there is a huge amount of potential yet to be exploited. Last year we wrote about ‘serious games’ for health, and Creation Healthcare’s Susi O’Neill outlined how technology can be used to make healthcare fun. Serious games can provide [...]
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diabetes