The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
Breaking down the healthcare language barrier
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
Pfizer wins Communiqué Campaign of the Year 09
Daniel Ghinn, Creation Interactive’s Director of Digital Engagement, Healthcare, said that the awards recognise the campaign’s results in influencing user behaviour.
Digital strategy combats counterfeit medicines
When Pfizer wanted to educate Internet users about the dangers of buying prescription medicines from unregulated sources such as illicit websites, they asked seasoned pharmaceutical industry experts Creation Interactive to research Internet user behaviour.
Ensuring your website is still accessible
Rather than perceiving changing accessibility standards as a threat or as a weakness to the business, they actually present an opportunity to develop a new strength in the marketplace.
Improving website effectiveness with analytics
A tailored training workshop helped the Royal London Society for the Blind to understand how how their website was being used so that they could improve its effectiveness.
Supporting education with social networks
Find out how we helped L’Oréal build customer loyalty with an exclusive social network website with a carefully controlled brand experience.
User research informs education website
By observing real users and listening to their frank and honest comments, we were able to discover new insights for this global brand about how students and teachers use the web to support education.
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Education