The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
Born HIV Free: An international engagement campaign to end HIV
The Global Fund to Fight AIDS, Tuberculosis and Malaria describes Born HIV Free as one of the most ambitious campaigns of its kind. Its aim, to mobilize public support for the work of the Global Fund and for a world where no child is born with HIV by 2015, is huge. The Global Fund manages [...]
Breaking down the healthcare language barrier
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
New London office
supports global growth for Creation Healthcare
As part of a strategy to increase global capacity, Creation Healthcare is pleased to announce a new location for its London office. From 1st August 2010, the company will be moving to improved premises with greater capacity. The new address will be: Creation Healthcare 90 Long Acre London WC2E 9RZ Telephone: +44 (0)207 849 3167 [...]
Can pharma enhance patient care through social media?
“This house believes patient care will be enhanced through pharma’s involvement in social media“. So read the title of the debate I was invited to take part in at the PIPA Annual Conference 2010 on 5th July. I was especially excited to take part in this debate, not only because of the opportunity to participate [...]
Eisai Co’s consumer-centric pharmaceutical website
In Japan’s highly conservative healthcare communications environment, some pharmaceutical companies are becoming world leaders in developing patient-focused corporate websites.
Social media in China: an introduction
For a healthcare organisation to engage effectively in China, understanding the unique way in which the Internet and social media are used locally is key.
Xavier Brochart’s introduction to China’s social media landscape explores some of the country’s primary channels for engagement.
Japan: A pharmaceutical viewpoint
At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the pharmaceutical company speakers and asked them about the unique aspects of pharmaceutical marketing in the Japanese healthcare environment.
Announcing Marketing Excellence Japan, May 2011
Following the highly successful Marketing Excellence Japan conference in 2010, Healthcare Engagement Strategy is delighted to be working with Eyeforpharma in Japan as media partners for Marketing Excellence Japan 2011 in May 2011.
Comparing the use of social media by Pharmaceuticals
Social media success and failure are closely linked to the level of engagement that you have with people. The engagement aspect is what shifts it from another form of broadcast media to a channel that can build trust, add value and make a difference to the people you serve.
Consumer health trends
In these slides, Paul Grant outlines how the Internet is changing healthcare by empowering the consumer and the e-patient. Paul looks at data and examples from the USA and Europe, and considers the impact of ratings websites, online health records, and the way in which doctors are responding to the e-patient.
EU healthcare communicators weigh-in on engagement
In this video, we capture experiences from some of the participants. Hear experts from Benenden Healthcare Society, Boehringer Ingelheim, Doctors.net.uk, Napp Pharmaceuticals, NHS Barking & Dagenham, Pfizer, and Systagenix and discover what healthcare engagement means to them.
Engaging doctors online
As increasing numbers of healthcare companies and government organizations turn to dedicated social networks to engage healthcare professionals, business models for interacting with doctors are changing. But can these networks really improve outcomes for healthcare companies, and what is the future for the pharma rep?
Health 2.0: Europe will be different
Earlier this month, hundreds of business leaders and communicators in healthcare met in Paris for the first Health 2.0 Europe conference. Some may have been asking themselves whether Europe really needed yet another conference about digital engagement in healthcare, but it soon became clear that Health 2.0 was unlike any other healthcare engagement conference in Europe to date.
TV & Online: What can TV’s Embarrassing Bodies teach the healthcare industry?
With over 4 million TV viewers and an outstanding level of online engagement during and after each programme, Embarrasing Bodies illustrates that there is a strong correlation between relevant and challenging content and behaviour change. What other lessons can the healthcare industry learn from the TV show’s digital strategy?
Social Media Policy for healthcare companies
An effective social media policy… will state what you will and won’t be engaging about and how you will be doing it.
The elusive ROI in online healthcare initiatives
Perhaps you noticed some of the confusion about return on investment (ROI) for social media and online initiatives in the past year. Certainly there has been a lot of conversation online and offline about what this actually is.
What does healthcare engagement mean to you? (Berlin Edition)
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
A 7-step digital health self-diagnosis: How do you score?
How healthy is your digital engagement strategy? World-class ‘olympian’, or ‘gasping for breath’? We’ve put together a quick and fun tool for you to self-diagnose the health of your digital engagement. Just answer the seven questions below and see how your score adds up. We recommend that you take this simple self-diagnosis check whether your [...]
Serious Games? Bayer’s DIDGET diabetes meter appeals to adult patients too
When it comes to supporting patient care in a relevant and engaging way through digital technologies, there is a huge amount of potential yet to be exploited. Last year we wrote about ‘serious games’ for health, and Creation Healthcare’s Susi O’Neill outlined how technology can be used to make healthcare fun. Serious games can provide [...]
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