Breaking down the healthcare language barrier
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
Creation Healthcare launches Asia regional office in Tokyo
Creation Healthcare, the global healthcare engagement consultancy, will open an office in Tokyo dedicated to serving healthcare companies in Asia on 1st July 2010.
Eisai Co’s consumer-centric pharmaceutical website
In Japan’s highly conservative healthcare communications environment, some pharmaceutical companies are becoming world leaders in developing patient-focused corporate websites.
Social media in China: an introduction
For a healthcare organisation to engage effectively in China, understanding the unique way in which the Internet and social media are used locally is key.
Xavier Brochart’s introduction to China’s social media landscape explores some of the country’s primary channels for engagement.
Japan: A pharmaceutical viewpoint
At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the pharmaceutical company speakers and asked them about the unique aspects of pharmaceutical marketing in the Japanese healthcare environment.
Taiwan’s Electronic Medical Records
Whilst the Western world has been developing electronic medical record technologies like Google Health and Microsoft HealthVault in recent times, Taiwan’s innovative IC Card medical record system is the result of 16 years of systems integration.
Announcing Marketing Excellence Japan, May 2011
Following the highly successful Marketing Excellence Japan conference in 2010, Healthcare Engagement Strategy is delighted to be working with Eyeforpharma in Japan as media partners for Marketing Excellence Japan 2011 in May 2011.
Topics
Asia