The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
vi.vu health network in Spain
On the one hand, physicians’ adoption of social media interaction with patients through the Internet is restricted due to legal and regulatory issues. On the other hand, patients seek trustable health information on the Internet and want to share their experiences and exchange information with peers. In a low engagement, low trust environment like the [...]
Masterclass: Social Media for Pharmaceuticals
We’re delighted to have been asked to lead the SMi Social Media for Pharmaceuticals MasterClass in London, April 14th 2010. Registration is now open: Find out more or book your place now. Paul Grant, our Head of Strategy implementation will join Daniel Ghinn, Director of Digital Engagement to lead the MasterClass in which delegates will [...]
Social media as a healthcare research tool
Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour. If you’re operating in a regulated healthcare environment, your social media participation might start as an information collation or broadcast tool rather than [...]
Let the information come to you
As a healthcare professional it is increasingly important to keep abreast of the latest news and events, along with general information sources – as soon as they are published on the Internet. You may already have a good handle on information techniques using RSS, alerts, and mentions…
Adverse event reporting in the context of social media
While it may seem that adverse event (AE) reporting is an obstacle to the take-up of social media by pharmaceuticals, it seems that in reality, there is very little cause for concern.
The ultimate online health consumer journey
Here is a simple truth. A pharmaceutical company needs to sell its products so that it can continue to operate profitably and fund activities such as ongoing research and development. As with any commercial organisation, customers are usually initially introduced to products via word of mouth, editorial content, or advertising. If we accept this premise, [...]
Improving online conversion for healthcare companies
‘Hits’, ‘Visitors’, ‘Bounces’, and ‘Repeats’ have been some of the so-called measures of an online success or failure. In today’s world of digital engagement, these numbers have so little consequence in comparison to the range of emerging and tangible success indicators that could be on the radar.
The new rules of pharmaceutical engagement
There are those organisations that, like a symphony orchestra in concert, have every marketing channel and consumer touch-point working together in harmony. Each piece plays a small, but vital, part in the whole experience. Just like an orchestra, each pharmaceutical brand is only as good as the weakest communication channel and the last interaction.
Pharmaceutical companies in ‘the world of tomorrow’
The pharmaceutical of the future will have more than just data residing on computers or in drawers, they will have trained and informed internal resources who are equipped to garner competitive insights which give them an edge. After all, age-rings from a tree are of little value unless a person has the analytical expertise to read and interpret the trends and variations.
The bottom line of social media engagement
Picture the scene: An enthusiastic communications executive presents a report to the organisation’s leadership team, and in a particularly favourable light explains how successful this new initiative has been. A few eyebrows are raised around the table, and various questions put forward about the impact in the marketplace. One by one, all eyes flicker towards [...]
The (rightfully) slow adopters of digital engagement tools
Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masses start to embrace the opportunities provided by the ‘information age’. As each new trend finds a fan-base, pressure can start to mount externally and internally for these leaders to embrace and sign-off on emerging tools and techniques, without necessarily [...]
Studying user behaviour improves results
It’s one of the basic rules of business relationships: listen first, before you speak. Or to use a healthcare analogy, diagnose before you prescribe! Yet the Internet is crowded with marketers and communicators broadcasting messages as if the Internet was purely an above the line medium. One of the most effective ways of engaging stakeholders [...]
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