The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
Masterclass: Social Media for Pharmaceuticals
We’re delighted to have been asked to lead the SMi Social Media for Pharmaceuticals MasterClass in London, April 14th 2010. Registration is now open: Find out more or book your place now. Paul Grant, our Head of Strategy implementation will join Daniel Ghinn, Director of Digital Engagement to lead the MasterClass in which delegates will [...]
The (rightfully) slow adopters of digital engagement tools
Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masses start to embrace the opportunities provided by the ‘information age’. As each new trend finds a fan-base, pressure can start to mount externally and internally for these leaders to embrace and sign-off on emerging tools and techniques, without necessarily [...]
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