The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
vi.vu health network in Spain
On the one hand, physicians’ adoption of social media interaction with patients through the Internet is restricted due to legal and regulatory issues. On the other hand, patients seek trustable health information on the Internet and want to share their experiences and exchange information with peers. In a low engagement, low trust environment like the [...]
Social media as a healthcare research tool
Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour. If you’re operating in a regulated healthcare environment, your social media participation might start as an information collation or broadcast tool rather than [...]
The bottom line of social media engagement
Picture the scene: An enthusiastic communications executive presents a report to the organisation’s leadership team, and in a particularly favourable light explains how successful this new initiative has been. A few eyebrows are raised around the table, and various questions put forward about the impact in the marketplace. One by one, all eyes flicker towards [...]
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