Lessons from the best healthcare engagement strategies in the world
On the day that we announce the winners of the Healthcare Engagement Strategy Awards 2010, we will be launching an international seminar program where you can learn from the very best healthcare engagement in the world.
The seminar program kicks off in San Francisco on 26 January 2010, followed by New York on 12 February. European [...]
You could win an iPod touch by using Twitter to nominate for HES Awards
It’s new, it’s very shiny, and it could be yours when you nominate for the Healthcare Engagement Strategy Awards.
In January 2010, we’ll be announcing the best healthcare engagement activities from 2009, in the Healthcare Engagement Strategy Awards. We want to know who, or what, has made the biggest difference in healthcare by engaging people.
If you’re [...]
HES Awards: Your questions answered
As nominations for the best in healthcare engagement come in thick and fast, we’re being asked various questions about the Healthcare Engagement Strategy Awards.
Who’s eligible?
The completely open nature of the Awards means that they’re literally open to anybody or anything that is engaging with others, to achieve health outcomes. That might sound a little vague, [...]
Momentum is building for the HES Awards
When we announced the Healthcare Engagement Strategy Awards a few weeks ago, we hoped that we would start a conversation about where the really effective engagement is happening in healthcare.
We’ve been discussing effective engagement in healthcare all year through our Healthcare Engagement Strategy e-journal, but now we wanted to hear more about your ideas. Where [...]
HES Awards: The International Judging Panel
The Healthcare Engagement Strategy Awards judging panel is made up of selected members of Creation Interactive’s international team from around the world, with specialist experience in healthcare and digital engagement.
Alan Bowden, Australia
Alan Bowden studied in Cardiff and London, UK, and has since had an extensive international career in healthcare marketing and communications. His international work [...]
How to nominate for the HES Awards
I’ve already described how the unique nature of the Healthcare Engagement Strategy Awards means there are no predefined categories, no entry fee, and no long-winded nominations. In fact, we’re primarily encouraging nominations by Tweet.
At its simplest, tweet @EngagementStrat and mention #hesawards
So, how should you make an effective nomination? As with many aspects of the Awards, [...]
Global lessons from FDA Social Media hearing
Last week, 12-13 November 2009, saw the FDA’s ‘Public Hearing on Promotion of FDA-Regulated Medical Products using the Internet and Social Media Tools’. This was the long-awaited opportunity that pharmaceutical marketers worldwide had been waiting for, to engage in dialogue with the FDA about how the Internet has changed medical marketing.
The FDA public hearing in [...]
vi.vu health network in Spain
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On the one hand, physicians’ adoption of social media interaction with patients through the Internet is restricted due to legal and regulatory issues. On the other hand, patients seek trustable health information on the Internet and want to share their experiences and exchange information with peers. In a low engagement, low trust [...]
Masterclass: Social Media for Pharmaceuticals
We’re delighted to have been asked to lead the SMi Social Media for Pharmaceuticals MasterClass in London, April 14th 2010.
Registration is now open: Find out more or book your place now.
Paul Grant, our Head of Strategy implementation will join Daniel Ghinn, Director of Digital Engagement to lead the MasterClass in which delegates will learn about [...]
Social media as a healthcare research tool
Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour.
If you’re operating in a regulated healthcare environment, your social media participation might start as an information collation or broadcast tool rather than for [...]
Ansvarsblogg.se: conversation with Bengt Mattson
In the international world of healthcare communications, Europe, with its many different languages and regulatory frameworks, has become a melting pot for innovation that places it in a unique position in healthcare digital engagement worldwide.
Amongst this landscape of innovation are some exciting examples of digital engagement focused on regional or national stakeholders.
Take for example ansvarsblogg.se, [...]
Healthcare Engagement Strategy Awards 2010
Throughout 2009, our Healthcare Engagement Strategy e-journal has been identifying some of the most effective innovation in engagement strategies amongst healthcare companies and organisations. It’s been an exciting year in the world of healthcare engagement, with some big issues being addressed worldwide. The application of social media in healthcare has taken some significant steps forward [...]
Can Europe Lead the Way With Social Media in Healthcare?
Europe learns from US digital pioneers
Since the rise of the Internet as a commercial tool in the 1990s, the United States has often been recognised as leading the way in the successful use of the Internet by business. This has placed innovative UK and European businesses in an exciting position where they could learn from [...]
sanofi-aventis.TV Behind the Scenes
In our last edition of Engagement Strategy, we wrote about the powerful way that sanofi-aventis is communicating its values through sanofi-aventis.TV. There was a great deal of interest in this exciting initiative so in this edition we take a look behind the scenes, speaking with two of the people responsible for the site, sanofi-aventis’ Stéphane [...]
Expert Profile: Stéphane Potdevin
The man co-ordinating one of the most exciting digital engagement initiatives currently taking place amongst pharmaceutical companies worldwide, Stéphane Potdevin took on a key role in the team behind sanofi-aventis.TV when the company’s corporate communications team launched its New Media Department at the start of this year.
Stéphane originally joined Sanofi-Aventis in 2005, taking responsibility for [...]
Johnson & Johnson on Twitter
As some pharmaceutical companies wonder whether they should be using new tools like Twitter to engage with customers and stakeholders online, there is one communications pioneer who continues to lead the way in digital engagement.
Last year we wrote about Johnson & Johnson’s corporate blog JNJBTW and Marc Monseau, a director of communications with Johnson & [...]
Let the information come to you
As a healthcare professional it is increasingly important to keep abreast of the latest news and events, along with general information sources – as soon as they are published on the Internet. You may already have a good handle on information techniques using RSS, alerts, and mentions…
Adverse event reporting in the context of social media
While it may seem that adverse event (AE) reporting is an obstacle to the take-up of social media by pharmaceuticals, it seems that in reality, there is very little cause for concern.
The ultimate online health consumer journey
Here is a simple truth. A pharmaceutical company needs to sell its products so that it can continue to operate profitably and fund activities such as ongoing research and development.
As with any commercial organisation, customers are usually initially introduced to products via word of mouth, editorial content, or advertising. If we accept this premise, it [...]
Improving online conversion for healthcare companies
‘Hits’, ‘Visitors’, ‘Bounces’, and ‘Repeats’ have been some of the so-called measures of an online success or failure. In today’s world of digital engagement, these numbers have so little consequence in comparison to the range of emerging and tangible success indicators that could be on the radar.
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