The truth about reportable adverse events online
At DigiPharm 2010, Creation Healthcare will be presenting groundbreaking research into adverse events online. In this article, Paul Grant provides a first look at brand new insights to inform your strategy.
mHealth applications for iPhone
With a daily deluge of new health applications emerging every week, we review some iPhone apps that are making a real difference for patients and physicians.
Regulatory-Compliant Pharmaceutical Engagement – a call to action
We’re calling for an international debate on developing regulatory-compliant strategies for pharma in the changing healthcare engagement landscape.
e-Health strategies at the heart of tomorrow’s health
There’s growing interest in the role of the Internet for health in France. In this article, Thibaud Guymard considers the role of “e-Santé” or e-Health in France.
The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
Born HIV Free: An international engagement campaign to end HIV
The Global Fund to Fight AIDS, Tuberculosis and Malaria describes Born HIV Free as one of the most ambitious campaigns of its kind. Its aim, to mobilize public support for the work of the Global Fund and for a world where no child is born with HIV by 2015, is huge. The Global Fund manages [...]
Breaking down the healthcare language barrier
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
New London office
supports global growth for Creation Healthcare
As part of a strategy to increase global capacity, Creation Healthcare is pleased to announce a new location for its London office. From 1st August 2010, the company will be moving to improved premises with greater capacity. The new address will be: Creation Healthcare 90 Long Acre London WC2E 9RZ Telephone: +44 (0)207 849 3167 [...]
Creation Healthcare and Pfizer recognised at Communiqué
Some of those to whom I’ve said many times before that Creation Healthcare doesn’t do industry awards, might be surprised to learn that together with Pfizer we have just been awarded ‘highly commended’ at the Communiqué Awards 2010 for our digital strategy to change online behaviour in Real Danger, Pfizer’s campaign to tackle counterfeit medicines [...]
Can pharma enhance patient care through social media?
“This house believes patient care will be enhanced through pharma’s involvement in social media“. So read the title of the debate I was invited to take part in at the PIPA Annual Conference 2010 on 5th July. I was especially excited to take part in this debate, not only because of the opportunity to participate [...]
Creation Healthcare launches Asia regional office in Tokyo
Creation Healthcare, the global healthcare engagement consultancy, will open an office in Tokyo dedicated to serving healthcare companies in Asia on 1st July 2010.
Eisai Co’s consumer-centric pharmaceutical website
In Japan’s highly conservative healthcare communications environment, some pharmaceutical companies are becoming world leaders in developing patient-focused corporate websites.
Social media in China: an introduction
For a healthcare organisation to engage effectively in China, understanding the unique way in which the Internet and social media are used locally is key.
Xavier Brochart’s introduction to China’s social media landscape explores some of the country’s primary channels for engagement.
Japan: A pharmaceutical viewpoint
At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the pharmaceutical company speakers and asked them about the unique aspects of pharmaceutical marketing in the Japanese healthcare environment.
Taiwan’s Electronic Medical Records
Whilst the Western world has been developing electronic medical record technologies like Google Health and Microsoft HealthVault in recent times, Taiwan’s innovative IC Card medical record system is the result of 16 years of systems integration.
Announcing Marketing Excellence Japan, May 2011
Following the highly successful Marketing Excellence Japan conference in 2010, Healthcare Engagement Strategy is delighted to be working with Eyeforpharma in Japan as media partners for Marketing Excellence Japan 2011 in May 2011.
Comparing the use of social media by Pharmaceuticals
Social media success and failure are closely linked to the level of engagement that you have with people. The engagement aspect is what shifts it from another form of broadcast media to a channel that can build trust, add value and make a difference to the people you serve.
Consumer health trends
In these slides, Paul Grant outlines how the Internet is changing healthcare by empowering the consumer and the e-patient. Paul looks at data and examples from the USA and Europe, and considers the impact of ratings websites, online health records, and the way in which doctors are responding to the e-patient.
EU healthcare communicators weigh-in on engagement
In this video, we capture experiences from some of the participants. Hear experts from Benenden Healthcare Society, Boehringer Ingelheim, Doctors.net.uk, Napp Pharmaceuticals, NHS Barking & Dagenham, Pfizer, and Systagenix and discover what healthcare engagement means to them.
Engaging doctors online
As increasing numbers of healthcare companies and government organizations turn to dedicated social networks to engage healthcare professionals, business models for interacting with doctors are changing. But can these networks really improve outcomes for healthcare companies, and what is the future for the pharma rep?
Articles
Fresh thinking from the digital strategy team