Regulation is Pharma’s Biggest Challenge, Says Research
Information about regulation is at the top of pharma marketers’ wish list when it comes to digital marketing, according to research conducted by the organisers of DigiPharm Europe 2010 amongst delegates of last year’s conference.
Planning Europe’s largest pharma marketing conference
Creation Healthcare is working with the organisers of DigiPharm Europe 2010 conference, which takes place 28 [...]
Language barriers create a new digital health divide
For over a decade, not-for-profit organisations and governments have worked to close the so-called ‘digital divide’, a term for the gap in access to information and education between those with access computers and the Internet, and those without. This has largely been a gap between the rich and the poor, with the rich able to [...]
Transitioning from local to global engagement
‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square….
The next great red herring after social media
Pharmaceutical companies are looking to us as engagement strategists, to think about how we can help them connect the right people with the brand in a meaningful way, for the long-term, via whichever emerging channels people choose to use in the coming years.
Defining healthcare engagement
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
Meet us at Health 2.0 Europe, Paris
We’re looking forward to Health 2.0 Europe conference in Paris in April, where we will be taking part in a presentation of successful digital engagement by Pfizer.
The conference is set to be an exciting event showcasing innovation in healthcare taking place in Europe. As Denise Silber, president of Basil Strategies, Health 2.0’s partner for Europe, [...]
Revealed: The most effective Healthcare Engagement Strategies in the world
2009 was a year in which healthcare engagement took some giant leaps forward. By the start of the year, platforms for digital engagement had matured to the point where it was possible to reach and engage with a wider community of health stakeholders than ever before.
Best Hospital or Clinic Award
Treating more than half a million patients a year from its clinics across the US, you might expect Mayo Clinic to know something about patient needs. What impressed us especially about Mayo Clinic’s healthcare engagement is that it has gone far beyond the natural reach of its physical clinic locations to improve healthcare for patients all around the world.
Best Patient Community Award
At the heart of the vision behind TuDiabetes is a simple goal: to provide a platform for people touched by diabetes to connect. And the social network websites at www.tudiabetes.org and Spanish version at www.estudiabetes.org, run by The Diabetes Hands Foundation, do just that – with almost 20,000 members between them spanning the globe, they form a highly active community of people joined by a common medical condition.
Best Health Issue Awareness Campaign Award
In contrast to many of the rich engagement strategies we’ve highlighted in the Healthcare Engagement Strategy Awards, computertan.com is a very simple, directly engaging campaign. The concept is straightforward: raise awareness of the dangers of skin cancer through overexposure to UV rays; reach those most at risk of UV overexposure by luring them to take a free trial of ‘a revolutionary new online tanning service’. Then instead, give them hard truths about skin cancer.
Best Integrated Engagement Strategy Award
One of the things we like about the ‘Get Real. Get a Prescription’ campaign is the way health stakeholders concerned about patient safety in the UK, worked in partnership to educate consumers about the risk of buying medicines online through unregistered pharmacies.
Best Engagement Through Video Award
The J&J Health Channel is used for proactive engagement – it follows others, and makes regular updates and comments. Now, it’s easy to use video for broadcasting messages – we see this all the time amongst healthcare and pharmaceutical organizations. But this channel is also open to comments, and some videos do have a lot of comments!
Changing Healthcare Award
It’s not the fact that Patientslikeme has a community of 50,000 patients that wins it this Award. It’s not the incredible way it grew a community of almost 10,000 Fibromyalgia patients in 2009 – with over 850 more joining in just the first three weeks of 2010. It’s not even the fact that 10% of US patients diagnosed with MS, and 20% of ALS patients, join Patientslikeme.
People in Healthcare Engagement Award
These were the most exciting people in healthcare engagement in 2009 – people who brought significant change to healthcare engagement. We haven’t ranked these four winners – they’re here for different reasons but they’re all making a real difference and they’re already inspiring those around them. Watch these if you want to learn how to make a real difference!
Lessons from the best healthcare engagement strategies in the world
On the day that we announce the winners of the Healthcare Engagement Strategy Awards 2010, we will be launching an international seminar program where you can learn from the very best healthcare engagement in the world.
The seminar program kicks off in San Francisco on 26 January 2010, followed by New York on 12 February. European [...]
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