What happened to good old ‘viral marketing’?
The latest talk may all be about ’social media’, but some brands are still getting mileage from viral campaign to promote their products and services.
Ensuring your website is still accessible
Rather than perceiving changing accessibility standards as a threat or as a weakness to the business, they actually present an opportunity to develop a new strength in the marketplace.
Joining in on the social media conversation
Conversation once happened around the water cooler, in the tea room, or over the fence. In such conversations friends and colleagues shared the new and exciting things they had heard about, bought, or discovered.
United Kingdom politics and the online opportunity
Could it now be time for Members of Parliament and electoral candidates to harness the capabilities of new media, particularly in relation to meaningful engagement with constituents?
Radio 1 leads the way with social networking
Radio 1 would easily have the ability to build its own social network should it choose to do so. Instead it has chosen to make use of the existing channels that its target audience is already using.
Knowing your customer will give you the edge
We are living in an age of ‘data’. Not only do we each individually have access to limitless sources of information on the Internet, but our favourite brands or business affiliates are also storing information on our behavioural patterns.
Why should strategy be independent?
What has buying a new driveway got to do with online strategy? Find out why we transformed Creation Interactive into a truly independent consultancy.
Strategy before design
It is easy enough to get excited about visual designs and prototypes, but where is the strategy behind those artistic decisions?
Articles
Fresh thinking from the digital strategy team