Articles
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
Whilst the Western world has been developing electronic medical record technologies like Google Health and Microsoft HealthVault in recent times, Taiwan’s innovative IC Card medical record system is the result of 16 years of systems integration.
In these slides, Paul Grant outlines how the Internet is changing healthcare by empowering the consumer and the e-patient. Paul looks at data and examples from the USA and Europe, and considers the impact of ratings websites, online health records, and the way in which doctors are responding to the e-patient.
In this video, we capture experiences from some of the participants. Hear experts from Benenden Healthcare Society, Boehringer Ingelheim, Doctors.net.uk, Napp Pharmaceuticals, NHS Barking & Dagenham, Pfizer, and Systagenix and discover what healthcare engagement means to them.
Perhaps you noticed some of the confusion about return on investment (ROI) for social media and online initiatives in the past year. Certainly there has been a lot of conversation online and offline about what this actually is.
‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square….
Pharmaceutical companies are looking to us as engagement strategists, to think about how we can help them connect the right people with the brand in a meaningful way, for the long-term, via whichever emerging channels people choose to use in the coming years.
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
At Healthcare Engagement Strategy 2010 in London, you will discover new insights about the winners of the Healthcare Engagement Strategy Awards 2010 and learn from the winning strategies. The Awards are the first of their kind, recognising the strategies, campaigns and people who have achieved real health outcomes from engagement.
Often we are asked about what it is that a digital engagement strategist does for the companies that commission us. To answer this question, our Head of Strategy Implementation outlines some of the typical activities in ‘a day in the life of’ article…
As a healthcare professional it is increasingly important to keep abreast of the latest news and events, along with general information sources – as soon as they are published on the Internet. You may already have a good handle on information techniques using RSS, alerts, and mentions…
While it may seem that adverse event (AE) reporting is an obstacle to the take-up of social media by pharmaceuticals, it seems that in reality, there is very little cause for concern.
Here is a simple truth. A pharmaceutical company needs to sell its products so that it can continue to operate profitably and fund activities such as ongoing research and development. As with any commercial organisation, customers are usually initially introduced to products via word of mouth, editorial content, or advertising. If we accept this premise, [...]
‘Hits’, ‘Visitors’, ‘Bounces’, and ‘Repeats’ have been some of the so-called measures of an online success or failure. In today’s world of digital engagement, these numbers have so little consequence in comparison to the range of emerging and tangible success indicators that could be on the radar.
There are those organisations that, like a symphony orchestra in concert, have every marketing channel and consumer touch-point working together in harmony. Each piece plays a small, but vital, part in the whole experience. Just like an orchestra, each pharmaceutical brand is only as good as the weakest communication channel and the last interaction.
The pharmaceutical of the future will have more than just data residing on computers or in drawers, they will have trained and informed internal resources who are equipped to garner competitive insights which give them an edge. After all, age-rings from a tree are of little value unless a person has the analytical expertise to read and interpret the trends and variations.
Picture the scene: An enthusiastic communications executive presents a report to the organisation’s leadership team, and in a particularly favourable light explains how successful this new initiative has been. A few eyebrows are raised around the table, and various questions put forward about the impact in the marketplace. One by one, all eyes flicker towards [...]
Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masses start to embrace the opportunities provided by the ‘information age’. As each new trend finds a fan-base, pressure can start to mount externally and internally for these leaders to embrace and sign-off on emerging tools and techniques, without necessarily [...]
Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masses start to embrace the opportunities provided by the ‘information age’. As each new trend finds a fan-base, pressure can start to mount externally and internally for these leaders to embrace and sign-off on emerging tools and techniques, without necessarily [...]
This phrase is just one of those human communication oddities: normally a rhetorical question, perhaps thrown out idly in a dead conversation or even as a greeting. It’s quite a strange thing to ask really, as more often than not, the answer is more complex than it at first seems. Sadly, the enquirer doesn’t always [...]
Paul ensures that the Creation Interactive team delivers the highest calibre of strategic services, to help our clients define and direct successful digital media initiatives with measurable results.