A brief history
Paul Grant, Head of Strategy Implementation, is our most senior engagement strategy consultant dedicated to helping organisations achieve bottom line results through interactive media.
As exciting new communications possibilities emerged during the 1990’s with the rise of the Internet, Paul’s very early adoption and understanding of the strategic uses of interactive communication led to his development and delivery of some of the first university curriculum material in digital media.
He became Senior Lecturer and Bachelor of Arts module leader at the world’s largest college in the fields of audio, digital film and new media, the SAE Institute in Sydney, Australia.
Towards the turn of the millennium, Paul instigated and developed some of the first Australian institutes and curricula for visual effects and animation for the Raffles College of Design and Commerce, and for the Academy of Interactive Entertainment – creators of Massively Multiplayer Online Gaming technology (MMOG).
In 2002, Paul joined the world’s leader in training and performance improvement, AchieveGlobal, to lead multimedia and marketing initiatives in the Australian & Pacific Rim region. His leadership of the business’ digital media strategy enabled the implementation of highly successful web-based marketing and communications solutions that resulted in increased revenue, reduction of costs, and improvements in e-learning delivery.
During this time, Paul worked with global brands in the region including GlaxoSmithKline, Boots Healthcare, Merial, Merck Sharp & Dohme, AMP, and IBM.
Whilst in Australia, Paul contributed to innovative digital media initiatives for UK-based web design and build agency Frog Creation. In 2006, he subsequently moved to London to join the agency as Multimedia Designer where he led successful digital innovation initiatives for businesses and organisations including the BBC, L’Oréal Professionnel, and Pfizer.
In his role with Frog Creation, Paul developed an interactive strategy curriculum for business leaders, which resulted in the founding of Interactive Strategy Limited to train and equip people in defining and implementing effective strategies for using interactive media.
In 2007, Paul played a pivotal role in the transformation of Frog Creation into Creation Interactive, the engagement strategy consultancy providing independent advice to healthcare and government.
Paul ensures that the Creation Interactive team delivers the highest calibre of strategic services, to help our clients define and direct successful digital media initiatives with measurable results.
Contact Paul Grant
To talk with Paul directly, please use one of the following;
Phone: +44 (0)207 812 6474
Email: paulgrant@creationinteractive.com



Paul ensures that the Creation Interactive team delivers the highest calibre of strategic services, to help our clients define and direct successful digital media initiatives with measurable results.