Paul Grant

Paul Grant

Head of Strategy Implementation

Paul ensures that the Creation Interactive team delivers the highest calibre of strategic services, to help our clients define and direct successful digital media initiatives with measurable results.

A brief history

Paul Grant, Head of Strategy Implementation, is our most senior engagement strategy consultant dedicated to helping organisations achieve bottom line results through interactive media.

As exciting new communications possibilities emerged during the 1990’s with the rise of the Internet, Paul’s very early adoption and understanding of the strategic uses of interactive communication led to his development and delivery of some of the first university curriculum material in digital media.

He became Senior Lecturer and Bachelor of Arts module leader at the world’s largest college in the fields of audio, digital film and new media, the SAE Institute in Sydney, Australia.

Towards the turn of the millennium, Paul instigated and developed some of the first Australian institutes and curricula for visual effects and animation for the Raffles College of Design and Commerce, and for the Academy of Interactive Entertainment – creators of Massively Multiplayer Online Gaming technology (MMOG).

In 2002, Paul joined the world’s leader in training and performance improvement, AchieveGlobal, to lead multimedia and marketing initiatives in the Australian & Pacific Rim region. His leadership of the business’ digital media strategy enabled the implementation of highly successful web-based marketing and communications solutions that resulted in increased revenue, reduction of costs, and improvements in e-learning delivery.

During this time, Paul worked with global brands in the region including GlaxoSmithKline, Boots Healthcare, Merial, Merck Sharp & Dohme, AMP, and IBM.

Whilst in Australia, Paul contributed to innovative digital media initiatives for UK-based web design and build agency Frog Creation. In 2006, he subsequently moved to London to join the agency as Multimedia Designer where he led successful digital innovation initiatives for businesses and organisations including the BBC, L’Oréal Professionnel, and Pfizer.

In his role with Frog Creation, Paul developed an interactive strategy curriculum for business leaders, which resulted in the founding of Interactive Strategy Limited to train and equip people in defining and implementing effective strategies for using interactive media.

In 2007, Paul played a pivotal role in the transformation of Frog Creation into Creation Interactive, the engagement strategy consultancy providing independent advice to healthcare and government.

Paul ensures that the Creation Interactive team delivers the highest calibre of strategic services, to help our clients define and direct successful digital media initiatives with measurable results.

Contact Paul Grant

To talk with Paul directly, please use one of the following;

Phone: +44 (0)207 812 6474
Email: paulgrant@creationinteractive.com

Articles

Defining healthcare engagement

Film footage of Dennis Urbaniak and e-Patient Dave

Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”

The next great red herring after social media

A girl uses a mobile phone in a park

Pharmaceutical companies are looking to us as engagement strategists, to think about how we can help them connect the right people with the brand in a meaningful way, for the long-term, via whichever emerging channels people choose to use in the coming years.

Transitioning from local to global engagement

Global engagement strategy is a puzzle to be solved

‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square….

HES Seminar: London, 15 April 2010

Central London

At Healthcare Engagement Strategy 2010 in London, you will discover new insights about the winners of the Healthcare Engagement Strategy Awards 2010 and learn from the winning strategies. The Awards are the first of their kind, recognising the strategies, campaigns and people who have achieved real health outcomes from engagement.

The role of a digital engagement strategist

Paul Grant - digital strategy consultant

Often we are asked about what it is that a digital engagement strategist does for the companies that commission us. To answer this question, our Head of Strategy Implementation outlines some of the typical activities in ‘a day in the life of’ article…

Let the information come to you

Pharmaceutical uses for RSS

As a healthcare professional it is increasingly important to keep abreast of the latest news and events, along with general information sources – as soon as they are published on the Internet. You may already have a good handle on information techniques using RSS, alerts, and mentions…

Adverse event reporting in the context of social media

A question mark in the dark

While it may seem that adverse event (AE) reporting is an obstacle to the take-up of social media by pharmaceuticals, it seems that in reality, there is very little cause for concern.

The ultimate online health consumer journey

A Pharmacy sign

Here is a simple truth. A pharmaceutical company needs to sell its products so that it can continue to operate profitably and fund activities such as ongoing research and development.
As with any commercial organisation, customers are usually initially introduced to products via word of mouth, editorial content, or advertising. If we accept this premise, it [...]

Improving online conversion for healthcare companies

Man uses phone and laptop

‘Hits’, ‘Visitors’, ‘Bounces’, and ‘Repeats’ have been some of the so-called measures of an online success or failure. In today’s world of digital engagement, these numbers have so little consequence in comparison to the range of emerging and tangible success indicators that could be on the radar.

The new rules of pharmaceutical engagement

Orchestra

There are those organisations that, like a symphony orchestra in concert, have every marketing channel and consumer touch-point working together in harmony. Each piece plays a small, but vital, part in the whole experience. Just like an orchestra, each pharmaceutical brand is only as good as the weakest communication channel and the last interaction.

Pharmaceutical companies in ‘the world of tomorrow’

Age-rings on a tree

The pharmaceutical of the future will have more than just data residing on computers or in drawers, they will have trained and informed internal resources who are equipped to garner competitive insights which give them an edge. After all, age-rings from a tree are of little value unless a person has the analytical expertise to read and interpret the trends and variations.

The bottom line of social media engagement

Boardroom

Picture the scene: An enthusiastic communications executive presents a report to the organisation’s leadership team, and in a particularly favourable light explains how successful this new initiative has been. A few eyebrows are raised around the table, and various questions put forward about the impact in the marketplace. One by one, all eyes flicker towards [...]

The (rightfully) slow adopters of digital engagement tools

Anchor

Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masses start to embrace the opportunities provided by the ‘information age’. As each new trend finds a fan-base, pressure can start to mount externally and internally for these leaders to embrace and sign-off on emerging tools and techniques, without necessarily [...]

Well, what do you know?

Book of knowledge

This phrase is just one of those human communication oddities: normally a rhetorical question, perhaps thrown out idly in a dead conversation or even as a greeting. It’s quite a strange thing to ask really, as more often than not, the answer is more complex than it at first seems. Sadly, the enquirer doesn’t always [...]

Experiment, within reason

Chemical experiment

A lot of modern activity around online marketing and communications has become far too experimental – with no particular reason applied. Although in itself experimenting is not at all a bad thing, unless you have an appropriate methodology to accurately interpret the final data output and analysis, there is not really any clear means of maximising the bottom line through continuous improvement.

Architecture as a metaphor

Architectural blueprints

Where are the ‘architects’ of the online media world? How do you create online ’spaces’ that really work for human interaction?

What happened to good old ‘viral marketing’?

The Dexter hit list website

The latest talk may all be about ’social media’, but some brands are still getting mileage from viral campaign to promote their products and services.

Ensuring your website is still accessible

Book of braille text open to a page

Rather than perceiving changing accessibility standards as a threat or as a weakness to the business, they actually present an opportunity to develop a new strength in the marketplace.

Joining in on the social media conversation

Two Paris artists compare notes in the street

Conversation once happened around the water cooler, in the tea room, or over the fence. In such conversations friends and colleagues shared the new and exciting things they had heard about, bought, or discovered.

United Kingdom politics and the online opportunity

Big Ben and the Houses of Parliament at night

Could it now be time for Members of Parliament and electoral candidates to harness the capabilities of new media, particularly in relation to meaningful engagement with constituents?