Articles
The Global Fund to Fight AIDS, Tuberculosis and Malaria describes Born HIV Free as one of the most ambitious campaigns of its kind. Its aim, to mobilize public support for the work of the Global Fund and for a world where no child is born with HIV by 2015, is huge. The Global Fund manages [...]
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
Some of those to whom I’ve said many times before that Creation Healthcare doesn’t do industry awards, might be surprised to learn that together with Pfizer we have just been awarded ‘highly commended’ at the Communiqué Awards 2010 for our digital strategy to change online behaviour in Real Danger, Pfizer’s campaign to tackle counterfeit medicines [...]
“This house believes patient care will be enhanced through pharma’s involvement in social media“. So read the title of the debate I was invited to take part in at the PIPA Annual Conference 2010 on 5th July. I was especially excited to take part in this debate, not only because of the opportunity to participate [...]
Creation Healthcare, the global healthcare engagement consultancy, will open an office in Tokyo dedicated to serving healthcare companies in Asia on 1st July 2010.
In Japan’s highly conservative healthcare communications environment, some pharmaceutical companies are becoming world leaders in developing patient-focused corporate websites.
At the recent Marketing Excellence Japan 2010 conference, I caught up with some of the pharmaceutical company speakers and asked them about the unique aspects of pharmaceutical marketing in the Japanese healthcare environment.
Following the highly successful Marketing Excellence Japan conference in 2010, Healthcare Engagement Strategy is delighted to be working with Eyeforpharma in Japan as media partners for Marketing Excellence Japan 2011 in May 2011.
As increasing numbers of healthcare companies and government organizations turn to dedicated social networks to engage healthcare professionals, business models for interacting with doctors are changing. But can these networks really improve outcomes for healthcare companies, and what is the future for the pharma rep?
Earlier this month, hundreds of business leaders and communicators in healthcare met in Paris for the first Health 2.0 Europe conference. Some may have been asking themselves whether Europe really needed yet another conference about digital engagement in healthcare, but it soon became clear that Health 2.0 was unlike any other healthcare engagement conference in Europe to date.
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
How healthy is your digital engagement strategy? World-class ‘olympian’, or ‘gasping for breath’? We’ve put together a quick and fun tool for you to self-diagnose the health of your digital engagement. Just answer the seven questions below and see how your score adds up. We recommend that you take this simple self-diagnosis check whether your [...]
When it comes to supporting patient care in a relevant and engaging way through digital technologies, there is a huge amount of potential yet to be exploited. Last year we wrote about ‘serious games’ for health, and Creation Healthcare’s Susi O’Neill outlined how technology can be used to make healthcare fun. Serious games can provide [...]
When we announced the Healthcare Engagement Strategy Award winners in January, we awarded PatientsLikeMe the ‘Changing Healthcare Award‘ for having the engagement strategy we felt was most likely to change healthcare. Speaking with PatientsLikeMe co-founder Ben Heywood, it was clear that there was much more to come from the team behind what must be the [...]
Information about regulation is at the top of pharma marketers’ wish list when it comes to digital marketing, according to research conducted by the organisers of DigiPharm Europe 2010 amongst delegates of last year’s conference. Planning Europe’s largest pharma marketing conference Creation Healthcare is working with the organisers of DigiPharm Europe 2010 conference, which takes [...]
For over a decade, not-for-profit organisations and governments have worked to close the so-called ‘digital divide’, a term for the gap in access to information and education between those with access computers and the Internet, and those without. This has largely been a gap between the rich and the poor, with the rich able to [...]
We’re looking forward to Health 2.0 Europe conference in Paris in April, where we will be taking part in a presentation of successful digital engagement by Pfizer. The conference is set to be an exciting event showcasing innovation in healthcare taking place in Europe. As Denise Silber, president of Basil Strategies, Health 2.0′s partner for [...]
2009 was a year in which healthcare engagement took some giant leaps forward. By the start of the year, platforms for digital engagement had matured to the point where it was possible to reach and engage with a wider community of health stakeholders than ever before.
Treating more than half a million patients a year from its clinics across the US, you might expect Mayo Clinic to know something about patient needs. What impressed us especially about Mayo Clinic’s healthcare engagement is that it has gone far beyond the natural reach of its physical clinic locations to improve healthcare for patients all around the world.
At the heart of the vision behind TuDiabetes is a simple goal: to provide a platform for people touched by diabetes to connect. And the social network websites at www.tudiabetes.org and Spanish version at www.estudiabetes.org, run by The Diabetes Hands Foundation, do just that – with almost 20,000 members between them spanning the globe, they form a highly active community of people joined by a common medical condition.
Over a decade of hands-on experience helping healthcare clients achieve better results through digital engagement.