Treating more than half a million patients a year from its clinics across the US, you might expect Mayo Clinic to know something about patient needs. What impressed us especially about Mayo Clinic’s healthcare engagement is that it has gone far beyond the natural reach of its physical clinic locations to improve healthcare for patients all around the world.
Best Patient Community Award
At the heart of the vision behind TuDiabetes is a simple goal: to provide a platform for people touched by diabetes to connect. And the social network websites at www.tudiabetes.org and Spanish version at www.estudiabetes.org, run by The Diabetes Hands Foundation, do just that – with almost 20,000 members between them spanning the globe, they form a highly active community of people joined by a common medical condition.
Best Integrated Engagement Strategy Award
One of the things we like about the ‘Get Real. Get a Prescription’ campaign is the way health stakeholders concerned about patient safety in the UK, worked in partnership to educate consumers about the risk of buying medicines online through unregistered pharmacies.
You could win an iPod touch by using Twitter to nominate for HES Awards
It’s new, it’s very shiny, and it could be yours when you nominate for the Healthcare Engagement Strategy Awards.
In January 2010, we’ll be announcing the best healthcare engagement activities from 2009, in the Healthcare Engagement Strategy Awards. We want to know who, or what, has made the biggest difference in healthcare by engaging people.
If you’re [...]
HES Awards: Your questions answered
As nominations for the best in healthcare engagement come in thick and fast, we’re being asked various questions about the Healthcare Engagement Strategy Awards.
Who’s eligible?
The completely open nature of the Awards means that they’re literally open to anybody or anything that is engaging with others, to achieve health outcomes. That might sound a little vague, [...]
How to nominate for the HES Awards
I’ve already described how the unique nature of the Healthcare Engagement Strategy Awards means there are no predefined categories, no entry fee, and no long-winded nominations. In fact, we’re primarily encouraging nominations by Tweet.
At its simplest, tweet @EngagementStrat and mention #hesawards
So, how should you make an effective nomination? As with many aspects of the Awards, [...]
Global lessons from FDA Social Media hearing
Last week, 12-13 November 2009, saw the FDA’s ‘Public Hearing on Promotion of FDA-Regulated Medical Products using the Internet and Social Media Tools’. This was the long-awaited opportunity that pharmaceutical marketers worldwide had been waiting for, to engage in dialogue with the FDA about how the Internet has changed medical marketing.
The FDA public hearing in [...]
Social media as a healthcare research tool
Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour.
If you’re operating in a regulated healthcare environment, your social media participation might start as an information collation or broadcast tool rather than for [...]
Ansvarsblogg.se: conversation with Bengt Mattson
In the international world of healthcare communications, Europe, with its many different languages and regulatory frameworks, has become a melting pot for innovation that places it in a unique position in healthcare digital engagement worldwide.
Amongst this landscape of innovation are some exciting examples of digital engagement focused on regional or national stakeholders.
Take for example ansvarsblogg.se, [...]
Healthcare Engagement Strategy Awards 2010
Throughout 2009, our Healthcare Engagement Strategy e-journal has been identifying some of the most effective innovation in engagement strategies amongst healthcare companies and organisations. It’s been an exciting year in the world of healthcare engagement, with some big issues being addressed worldwide. The application of social media in healthcare has taken some significant steps forward [...]
Can Europe Lead the Way With Social Media in Healthcare?
Europe learns from US digital pioneers
Since the rise of the Internet as a commercial tool in the 1990s, the United States has often been recognised as leading the way in the successful use of the Internet by business. This has placed innovative UK and European businesses in an exciting position where they could learn from [...]
sanofi-aventis.TV Behind the Scenes
In our last edition of Engagement Strategy, we wrote about the powerful way that sanofi-aventis is communicating its values through sanofi-aventis.TV. There was a great deal of interest in this exciting initiative so in this edition we take a look behind the scenes, speaking with two of the people responsible for the site, sanofi-aventis’ Stéphane [...]
Johnson & Johnson on Twitter
As some pharmaceutical companies wonder whether they should be using new tools like Twitter to engage with customers and stakeholders online, there is one communications pioneer who continues to lead the way in digital engagement.
Last year we wrote about Johnson & Johnson’s corporate blog JNJBTW and Marc Monseau, a director of communications with Johnson & [...]
Let the information come to you
As a healthcare professional it is increasingly important to keep abreast of the latest news and events, along with general information sources – as soon as they are published on the Internet. You may already have a good handle on information techniques using RSS, alerts, and mentions…
Twitter for Absolute Beginners: 5 steps to get started
Would you like to try Twitter but don’t know where to start? One of the reasons Twitter is so popular is that it really is very simple. If you’re an absolute beginner, here’s a quick guide to get you started.
The bottom line of social media engagement
Picture the scene: An enthusiastic communications executive presents a report to the organisation’s leadership team, and in a particularly favourable light explains how successful this new initiative has been. A few eyebrows are raised around the table, and various questions put forward about the impact in the marketplace. One by one, all eyes flicker towards [...]
Experiment, within reason
A lot of modern activity around online marketing and communications has become far too experimental – with no particular reason applied. Although in itself experimenting is not at all a bad thing, unless you have an appropriate methodology to accurately interpret the final data output and analysis, there is not really any clear means of maximising the bottom line through continuous improvement.
Studying user behaviour improves results
It’s one of the basic rules of business relationships: listen first, before you speak. Or to use a healthcare analogy, diagnose before you prescribe! Yet the Internet is crowded with marketers and communicators broadcasting messages as if the Internet was purely an above the line medium.
One of the most effective ways of engaging stakeholders and [...]
‘Teen-tools’ in business and government
How government and corporations are using tools designed for teenagers, to further business objectives amongst the adult population.
