The Global Fund to Fight AIDS, Tuberculosis and Malaria describes Born HIV Free as one of the most ambitious campaigns of its kind. Its aim, to mobilize public support for the work of the Global Fund and for a world where no child is born with HIV by 2015, is huge. The Global Fund manages [...]
Breaking down the healthcare language barrier
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
Can pharma enhance patient care through social media?
“This house believes patient care will be enhanced through pharma’s involvement in social media“. So read the title of the debate I was invited to take part in at the PIPA Annual Conference 2010 on 5th July. I was especially excited to take part in this debate, not only because of the opportunity to participate [...]
Social media in China: an introduction
For a healthcare organisation to engage effectively in China, understanding the unique way in which the Internet and social media are used locally is key.
Xavier Brochart’s introduction to China’s social media landscape explores some of the country’s primary channels for engagement.
Comparing the use of social media by Pharmaceuticals
Social media success and failure are closely linked to the level of engagement that you have with people. The engagement aspect is what shifts it from another form of broadcast media to a channel that can build trust, add value and make a difference to the people you serve.
Health 2.0: Europe will be different
Earlier this month, hundreds of business leaders and communicators in healthcare met in Paris for the first Health 2.0 Europe conference. Some may have been asking themselves whether Europe really needed yet another conference about digital engagement in healthcare, but it soon became clear that Health 2.0 was unlike any other healthcare engagement conference in Europe to date.
TV & Online: What can TV’s Embarrassing Bodies teach the healthcare industry?
With over 4 million TV viewers and an outstanding level of online engagement during and after each programme, Embarrasing Bodies illustrates that there is a strong correlation between relevant and challenging content and behaviour change. What other lessons can the healthcare industry learn from the TV show’s digital strategy?
Social Media Policy for healthcare companies
An effective social media policy… will state what you will and won’t be engaging about and how you will be doing it.
A 7-step digital health self-diagnosis: How do you score?
How healthy is your digital engagement strategy? World-class ‘olympian’, or ‘gasping for breath’? We’ve put together a quick and fun tool for you to self-diagnose the health of your digital engagement. Just answer the seven questions below and see how your score adds up. We recommend that you take this simple self-diagnosis check whether your [...]
Transitioning from local to global engagement
‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square….
Best Hospital or Clinic Award
Treating more than half a million patients a year from its clinics across the US, you might expect Mayo Clinic to know something about patient needs. What impressed us especially about Mayo Clinic’s healthcare engagement is that it has gone far beyond the natural reach of its physical clinic locations to improve healthcare for patients all around the world.
Best Patient Community Award
At the heart of the vision behind TuDiabetes is a simple goal: to provide a platform for people touched by diabetes to connect. And the social network websites at www.tudiabetes.org and Spanish version at www.estudiabetes.org, run by The Diabetes Hands Foundation, do just that – with almost 20,000 members between them spanning the globe, they form a highly active community of people joined by a common medical condition.
Best Integrated Engagement Strategy Award
One of the things we like about the ‘Get Real. Get a Prescription’ campaign is the way health stakeholders concerned about patient safety in the UK, worked in partnership to educate consumers about the risk of buying medicines online through unregistered pharmacies.
You could win an iPod touch by using Twitter to nominate for HES Awards
It’s new, it’s very shiny, and it could be yours when you nominate for the Healthcare Engagement Strategy Awards. In January 2010, we’ll be announcing the best healthcare engagement activities from 2009, in the Healthcare Engagement Strategy Awards. We want to know who, or what, has made the biggest difference in healthcare by engaging people. [...]
HES Awards: Your questions answered
As nominations for the best in healthcare engagement come in thick and fast, we’re being asked various questions about the Healthcare Engagement Strategy Awards. Who’s eligible? The completely open nature of the Awards means that they’re literally open to anybody or anything that is engaging with others, to achieve health outcomes. That might sound a [...]
How to nominate for the HES Awards
I’ve already described how the unique nature of the Healthcare Engagement Strategy Awards means there are no predefined categories, no entry fee, and no long-winded nominations. In fact, we’re primarily encouraging nominations by Tweet. At its simplest, tweet @EngagementStrat and mention #hesawards So, how should you make an effective nomination? As with many aspects of [...]
Global lessons from FDA Social Media hearing
Last week, 12-13 November 2009, saw the FDA’s ‘Public Hearing on Promotion of FDA-Regulated Medical Products using the Internet and Social Media Tools’. This was the long-awaited opportunity that pharmaceutical marketers worldwide had been waiting for, to engage in dialogue with the FDA about how the Internet has changed medical marketing. The FDA public hearing [...]
Social media as a healthcare research tool
Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour. If you’re operating in a regulated healthcare environment, your social media participation might start as an information collation or broadcast tool rather than [...]
Ansvarsblogg.se: conversation with Bengt Mattson
In the international world of healthcare communications, Europe, with its many different languages and regulatory frameworks, has become a melting pot for innovation that places it in a unique position in healthcare digital engagement worldwide. Amongst this landscape of innovation are some exciting examples of digital engagement focused on regional or national stakeholders. Take for [...]
Healthcare Engagement Strategy Awards 2010
Throughout 2009, our Healthcare Engagement Strategy e-journal has been identifying some of the most effective innovation in engagement strategies amongst healthcare companies and organisations. It’s been an exciting year in the world of healthcare engagement, with some big issues being addressed worldwide. The application of social media in healthcare has taken some significant steps forward [...]
